If you’ve ever browsed through a site like Facebook, YouTube, or Twitter, you’ve likely seen ads. These are a form of online advertising, which is how businesses connect with customers on the internet. Online advertising is a big business in 2019 alone, it was predicted that $350 billion would be spent globally on digital advertising. But how do you get into this lucrative industry? In this article, I’ll explain what online advertising is and why to consider starting one for yourself.

What is online advertising business?

An online advertising business is a form of marketing that uses the internet to deliver promotional messages to consumers. Businesses use online advertising to promote their products and services, while also collecting data on user behavior. Online ads come in many forms, including text ads, image ads, video ads, and mobile apps (e.g., Facebook). They may be displayed as banners on search engines or websites; presented in email newsletters; or embedded into social media feeds such as Facebook’s newsfeed. Online classified advertisements are also considered online marketing since they appear in search engine results pages (SERPs). Social media sites such as YouTube and Twitter allow companies to advertise directly through the paid promotion of posts/tweets/videos etc.

How does online advertising work?

The process of online advertising is simple: you pay to place your ad on a website and then wait for people to click on it. The more clicks you get, the more money you make. The two main types of online advertising are PPC (pay-per-click) and CPM (cost-per-thousand). In PPC, advertisers pay every time someone clicks on their ads; in CPM, they only pay when 1,000 people see their ad at least once during a period of time (usually 30 days). Advertisers can also choose between banner ads and text links as ways to promote themselves online.

Why advertise online?

Advertising online is a great way to reach a global audience, and it’s also more targeted than traditional media. With the right strategy, you can get high conversion rates and low costs per click. Here are some of the reasons why advertising online is such an attractive option:

  • Access to a global audience – The Internet has no borders; anyone with access can see your ads. This means that if you’re targeting people in one country or region, there’s no better way than through digital marketing strategies like search engine optimization (SEO) or social media marketing (SMM).
  • Targeted advertising – Because digital ads are displayed based on user preferences or search history, they’re more relevant than traditional advertisements found in print newspapers or magazines and thus more likely to be clicked upon by users interested in what they see on screen!

How much can you make from online advertising?

The answer to this question is: it depends. On the type of business, you are in, the quality of your content, and how much traffic you get to your website. In addition to these factors, there are also other variables that affect how much money you can make from online advertising such as ad placement and what kind of ads are being shown (text only or video). The best way for beginners to start earning money through advertising is by promoting other people’s products on their websites. The more visitors they have per month, the more money they will earn from each visitor due to higher CPM rates (cost per thousand impressions).

Legal issues for advertisers

You need to understand the difference between paid search and organic search. Paid search refers to ads that you pay for, while organic search results are the ones that appear at the top of your browser when you do a search on Google or another search engine. The laws around online advertising vary from country to country, so make sure you research these thoroughly before launching an ad campaign in any specific market. In addition to following local regulations for advertising, there are also some global guidelines set by organizations like the World Federation of Advertisers (WFA).

Online advertising can be a lucrative business if you plan wisely

Before you start an online advertising business, you need to know your market and audience. Who are they? What do they want from a product or service like yours? Where do they get their information from and how can you reach them effectively? You also need to know what you are selling and how much it costs so that when someone clicks on an ad, they will already have some idea of what they’re getting into before they even visit your site. Once these questions are answered, it’s time for strategy!


Online advertising can be a great source of income, but it takes time to build up a client base and make money. The best way to get started is by starting small with just one or two clients. Once your business is established, you can expand into other areas like SEO, social media marketing, or PPC campaigns if they fit into your niche market. We hope that this article has helped you understand the basics of online advertising and how to start your own business in this field. If you’re interested in learning more about what it takes to run an online advertising agency, check out our other articles on the topic!

By Cynthia